两大体育零售巨头面临闭店潮：渠道调整求生存

导读：

宝胜国际的困境 | 代理商的被动局面 | 行业趋势与未来展望 | 消费者的视角

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宝胜国际的困境

">">">">">">">">">">">">">">">">">">">">">">">">">">">">">">">">">">">">">">">">">">">">">">">">在过去的几年里，宝胜国际作为耐克和阿迪达斯在中国市场的主要代理商之一，其经营状况备受关注。根据最新财报显示，截至2024年12月31日，宝胜国际营业收入约为184.54亿元，同比下滑8%；尽管公司拥有人应占溢利同比增长0.2%，但整体业绩仍显疲软。这一现象背后，是宝胜国际对耐克和阿迪达斯两大品牌的高度依赖。数据显示，来自这两大品牌的采购占比超过六成。这意味着一旦这些品牌在供应端进行策略调整，代理商将陷入极大的被动局面。

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代理商的被动局面

">">">">">">">">">">">">">">">">">">">">">">">">">">">">">">">">">">">">">">">">回顾近年来的代理商业绩表现，不难发现，即使影响业绩的具体原因不同，但共同点在于供应链的变化对代理商带来的冲击。例如，某些品牌选择直接开设直营门店或通过电商平台销售，减少了对传统代理商的依赖。这种变化使得代理商不仅需要面对激烈的市场竞争，还需要承担更高的运营成本。对于像宝胜国际这样的大型代理商来说，如何在保持现有市场份额的同时寻找新的增长点，成为亟待解决的问题。

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行业趋势与未来展望

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